Since Ashley Madison arrived in Brazil 15 months ago, the website has attracted one million lusty Brazilians, turning this South American country of 194 million people into one of the biggest markets for the Canadian company.
Created 10 years ago, Ashley Madison and its slogan: “Life is short. Have an affair” is now present in 24 countries, with eight million members in the United States and six million in Canada.
“Brazilians have a very strong propensity for pleasure, sex and fun,” said Eduardo Borges, the company’s representative in this body-conscious country famous for its exuberant samba dancing and carnival.
Ashley Madison was created with women in mind. The ladies do not pay to subscribe or make contacts with men, who are the ones who must pay to send emails, chat messages, draw hearts or use other techniques of virtual seduction.
For a conversation between two members, one of the members must pay five credits to initiate the conversation. Any follow-up messages between the two members are free after the communication has been initiated.
A pack of 100 credits, which allows a man to contact 20 women on average, costs $25.